DEVELON

SEOUL, South Korea (July 7, 2014) – An Open Championship sponsor since 2010, Doosan is back to the prestigious golf tournament for a fifth consecutive year, increasing international awareness of the company’s brand like never before.

Most notably, Doosan is installing an eight-meter-long widescreen LED billboard outside the company’s exhibition booth on the tournament grounds, where the company’s businesses and brand stories will be vividly told. Moreover, the exhibit will also feature an excavator simulator, virtual golf simulators, and a photo zone for visitors to enjoy.

In addition, Doosan will carry out marketing activities outside the tournament venue. Doosan’s sponsorship for The Open is posted on large billboards in and around the Manchester Airport (the main airport servicing the tournament), as well as on branded buses

traveling between Manchester and Liverpool.

The boost to the Doosan brand coming from the exposure of its logo in the media is expected to be substantial. In 2013 alone, the exposure of the Doosan logo on TV during The Open was worth an estimated 8.57 million pounds (about US$14.6 million), according to an analysis by Repucom, a global brand analysis firm.

During the Open Championship 2013, the Doosan logo appeared on fences around the teeing grounds, gaining exposure for a total of 188,873 seconds (or more than 52 hours), with 87.7 million viewers from 190 countries watched the tournament.

The 143rd Open Championship (also known as the British Open) will be held at the Royal Liverpool Golf Club, located near Liverpool, England, from July 17 to 20.